Photo booth or giveaway: which creates stronger trade show engagement?
Trade show marketers often face a familiar choice when planning their exhibit: invest in a branded giveaway or set up a photo booth. Both options attract visitors to the booth, but they work in very different ways. The decision comes down to what kind of engagement you want and how you measure success. Giveaways have a long history at conferences. A well-designed item with a company logo can travel far beyond the show floor and keep your brand in front of a prospect for wee